A growing trend in America these days is smaller is better.
Automobiles:
It is no longer trendy to drive an SUV.
Housing:
Sales of McMansions have rolled over.
Mark Vassallo, author of "The Barefoot House" says: "In a lot of cases, houses are not fitting the way people live anyway. People feel isolated from each other. We're all only so big, and human scale is so important. We won't find such a shock upon shifting to a smaller house if we admit we need one good space to watch TV, perhaps not three."
Food:
McDonalds stopped supersizing two years ago. More restaurants are offering smaller or half portions.
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